Author: Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

How to activate your creative brain and start writing your album

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

I’m taking you behind the scenes for an A-Z look at the creation of my new album!

 

#MakingTheAlbum – Week 1

Watch #MakingTheAlbum Week 2 >>>

 

The other week I was wondering how I could turn things up a bit and deliver NEXT LEVEL value to the Savvy Musician Academy family for 2017… One big idea was the clear winner.

 

I’ve began writing my next album that will release in 2017, so I thought, why not create a behind-the-scenes look at the complete process of creating and launching an album?!

 

I’m so pumped to be able share this with you!

 

You’re going to see how I use a very specific process to write, record, master, and launch this album!  I’m even going to show you how I build my fanbase (pretty much passively) while I’m creating the album! (Hint: I’m also going to use crowdfunding to build a buzz for the release!)

 

The good, the bad, and the ugly will be posted on this blog, Facebook, and Instagram every week. I won’t always be wearing makeup. I won’t always have good things to say as I struggle with all the things us musicians face. Things are about to get REAL.

 

Click Here To Learn More…

 

This week is the first entry in this series that I’m calling, #MakingTheAlbum. In this video, I talk about my struggles with getting the creative juices flowing and how to overcome writer’s block.

 

I definitely recommend you watch the video, but here are some quick tips that I’m doing in this writing phase:

 

  1. Make room for creativity. None of us can do it all, when you add something (music, writing) to your plate, make sure to take something else off.
  2. Create a routine that works for you. Starting your day off right will give you the best chance at success throughout the day. Plan your day to take care of responsibilities while reserving time for your music (avoid interruptions).
  3. Find inspiration. I choose to read non-fiction books and play video games to find inspiration for my specific niche: Celtic Metal. Think of different media that will inspire you to create your kind of music.
  4. Say no to writer’s block. A friend recommended a great book to overcome creative blocks – it’s called The MacGuyver Secret. Basically, it helps to get your inner subconscious working on those ideas even when you’re not thinking about it.
  5. Pick low hanging fruit first. I initially picked songs that I had already written before and I knew I wanted to go on the next album. I didn’t have to totally start from scratch and come up with something brilliant. It took the pressure off.

 

I look forward to you joining me on this incredible journey as we learn and experiment together! It’s going to be amazing.

 

Much love!

-LEAH

 

P.S. Make sure to click here for weekly “Making The Album” updates! I’ll send them straight to your inbox. 🙂

The #1 Thing Most Musicians Resist That Will Keep Them POOR

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

I see this constantly on Facebook and social media platforms.

 

Musicians, singers, songwriters, or band members see some article, or tips somewhere about the music business and they have this knee-jerk response.

 

It’s the same one over and over.

 

It’s an incredibly prevalent belief, and it’s the ONE mental shift that virtually all musicians need to make if they truly want success.

 

It’s the belief that there’s something wrong with musicians who want success.

 

Here’s a few comments I’ve seen recently:

 

“A true artist only plays because they love it, not for money”

 

“You shouldn’t be concerned about making money, you should only be concerned with playing music.”

 

Or there’s this one:

 

“Money should never be the motivating factor for a musician”

 

I’m just going to say it now.

 

THAT IS TOTAL B.S.

 

Since when has it been wrong or bad for a hard-working, full-time musician to pay their bills and eat? Apparently, it’s not art unless they are starving artists. Then it’s real.

 

Second, in NO OTHER INDUSTRY do people say that kind of crap about a vocation.

 

One could argue that a baker is also an artist, and HOW DARE THEY charge for that 3-story wedding cake?

 

After all, they should just do it because they love it, right? How could they possibly think of CHARGING for that…. even though people would like to consume it?

 

Even though all those ingredients cost them money? Even though they show up to work at 5 am, spent years in training and apprenticeship, and have perfected their craft? NO!

 

They ought to be POOR and do something else for a living, and give their divine ART away for free.

 

 

RIGHT?

 

 

Now that we’ve got that ludicrous belief out of the way, let’s dive into the biggest thing artists overlook that will keep them poor.

 

 

It’s the BUSINESS side of music.

 

 

Why do they do this?

 

Probably because they’ve been surrounded for years by ignoramus commentary such as the one above.

 

They know learning the music business means WORK.

 

And they don’t want to work. They want to play.

 

Therefore, they will stay POOR.

 

They are afraid of failure.

 

They have zero self-confidence.

 

Musicians often have low self-confidence because they derive all their musical value and worth from YouTube comments rather than an inner satisfaction from the product they’ve created, and the work itself.

 

They believe money is evil.

 

By the way, it’s not money that’s evil, it’s the love/worship of it.

 

They feel some kind of guilt about asking people to pay them for their music, or for promoting their music.

 

 

More reasons musicians stay POOR:

 

They do not like the thought of having to use their left brain.

 

They feel weird about promoting themselves.

 

Plus, business, numbers, analytics, and advertising don’t sound very sexy.

 

It means you have to have your act together.

 

Learning the business side of music means a steep learning curve and learning curves are often painful.

 

The POOR musician avoids pain at all costs.

 

The SUCCESSFUL musician does whatever it takes, IN SPITE of the pain.

 

 

The following is what separates the amateur from the professional.
Much of it has to do with their level of personal growth and CHARACTER.

 

 

The amateur musician:

  • Only wants to use the right side of his brain
  • Only practices and plays music when he feels like it
  • Has no schedule and no self-discipline
  • Gauges her musical worth/value through fan reactions and social media comments
  • Has a big ego and is always looking to boost it artificially
  • Is very flaky and consistently shows up late or is a no-show
  • Is lazy and believes someone will magically discover them
  • Doesn’t understand how to leverage his time, money, or talent
  • Believes all you need is good music and success should magically happen

 

 

The professional musician:

  • Engages both the right and left side of the brain
  • Practices and plays consistently, or schedules it into a season of life (they are deliberate)
  • Practices self-discipline in OTHER areas of life
  • They are punctual and value other people’s time
  • Derives his satisfaction and musical value through the finished product itself,
  • NOT from social media reactions
  • Understands that music is a vocation and a calling, not just a hobby
  • Embraces the fact that music is “work” and the product of good work is fruit of your labor (i.e. monetary compensation)
  • Understands that it is a good thing to be paid for your worth and is not intimidated by learning the business side
  • Realizes that if they want to increase their income, they need to increase their skills and value to the marketplace
  • Understands how to leverage her time, her money, and her talent
  • Knows that in order to be successful, you must solve someone’s problem.
  • Good music solves someone’s problem.

 

 

I could go on.

 

But the main idea here is that the amateur musician can’t be bothered by the business side.

 

They don’t care about numbers and believe the silly notion that a true artist shouldn’t be concerned with money.

 

The professional musician knows that good music solves someone’s problem, and they know how to properly leverage their talent through learning some basic marketing skills.

Why Most Musicians Will Stay Undiscovered Forever

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

Why Most Musicians Will Stay Undiscovered Forever-1-

Are these 5 myths stopping you from building your fanbase online?
If so, you’re missing out big time!

 

It’s incredibly unfortunate.

 

Super talented, amazing musicians and their phenomenal life-changing music stay undiscovered in basements every year, never to be heard by the masses.

 

People like you. People like me.

 

In fact, this is exactly what happened to me initially.

 

I made a HUGE mistake when I launched my first album and the result was…………….. crickets.

 

Most musicians also make this same mistake and even continue to do this album after album, year after year, and then wonder WHY they aren’t making CD sales, WHY their fanbase is not growing around the world, and WHY they still have less than 5000 followers on their social media.

 

I can tell you exactly why.

 

It’s the myth of ….”If you build it, they will come.”

 

Ever since that movie Field of Dreams, people somehow got it into their minds that this applied to the music industry, and many other industries for that matter.

 

Someone has to say it, so I guess it will be me…

 

If you build it… they will NOT come.

 

  • If you have amazing music, that does not automatically mean people will hear it. Or even listen to it when they do see it.
  • Blasting your Facebook and Twitter and Instagram pages with your promo every day will NOT convert to CD sales. You’ll lose followers doing that.
  • Flinging your music into the internet/universe will NOT get you success of any kind, and will only make you a tiny needle in a massive haystack.
  • Just because you have talent and know someone in the industry doesn’t mean jack. Talk is cheap and don’t believe anyone who says they can hook you up.
  • They won’t.
  • Do not ever expect to get “discovered.” It won’t happen.

 

That sounds pretty grim. I know. But as an artist I tell you those hard truths because I believed all those things myself at some point and then realized down the road how much time I wasted. How much opportunity I missed!!!

 

Don’t let this happen to you!

 

What’s much better is if you realize right now that you have the power and capability to change your own music destiny. The ball is in your court, not everyone else’s.

 

The biggest mistake you can make is to believe that if you just have great music, the rest will be history. DO NOT FALL FOR THIS! This is simply not true.

 

The fact remains that there are very specific things you can and MUST do to successfully launch your music career online.

 

Whether you tour or don’t tour, the biggest part of anyone’s album release involves the online campaign. That’s where the rest of the world is. Play live all you want, but what matters is who discovers you in another country while you’re sleeping and shares your music with their networks and buys all your music.

 

That’s the difference between a starving artist and a SMART artist who is actually making a living. That’s exactly what I’ve done to make over $80k from my music and merchandise last year, sell over 20,000 albums (as a solo artist), crowdfund over $27,000 from only 657 fans, and make a full-time living as a musician.

 

 

I’ve shown tens of thousands of musicians how I do this in my online class. You can check out the training yourself to learn exactly how to make a living from your music in the new music industry. Click here to learn more.