Author: Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

Featured Student of the month: Alexa Devoe / DeVoe Music

Featured Student of the month: Alexa Devoe / DeVoe Music

Featured Student of the month: Alexa Devoe / DeVoe Music

 

DeVoe Music, a Boston-based husband & wife duo, skillfully blend R&B, Funk, and rich vocal harmonies into soulful groove music

 

I joined The Online Musician back in December 2015 and was inspired to improve my skills in mixing & mastering – so I took a 6-month course on it and now I’m much more in control of my destiny.

I don’t think I’m the most successful student, but I feel that I’m one of the most inspired students!

 

Leah inspired me to figure out my niche. Finding your niche is key!

 

It was difficult for me (I’m 44) and it felt like it was a long journey to get to the point of understanding our niche. But people have compared us to some of R&B’s greatest music legends, from Michael Jackson, the Isley Brothers, and Jody Watley to Lisa Stansfield – just really great compliments to be compared to those amazing artists.

 

In the course, Leah has emphasized making time for your music, but it’s not my main income, not my everything. I have a great paying job that I love. My music is more of a passion & hobby that I’m enjoying. I’m chipping away a little at a time & going at my pace.

 

I’m your everyday person who loves music. I’d love to focus on the music but life happens. My mom has cancer & my stepson is healing mentally & physically from a car accident. I’m dealing with all of these distractions.

 

I don’t want to give up but it’s hard to find focus when life throws you distractions. I’m constantly taking little baby steps – one thing at a time. I’m the driving force; my husband is my support; we are a team when it comes to writing & recording our music.

 

My husband is my backbone. He supports me in everything & encourages me. When I go into the studio I know I can leave my special-needs son with my husband without feeling guilty for making time for my music. We are a team. We write together. We record together. I do all of the mixing & engineering. When we do the video shoots he helps me with that, but I do 90% of the business part.

 

I’m learning all of the time. I went to a seminar here in Cambridge, Mass. I introduced myself to people and I met a gentleman that is the leader of the Massachusetts board of directors for the Grammys! I told him they needed a woman on the next seminar panel & that I’m available. 🙂

 

My main drive is to get my music out there so people can hear it and enjoy it!

 

Leah’s course inspired me to do it myself & learn how to produce a quality product. So with my mixing & mastering course on top of Leah’s teachings, this fall will bring new successes!

 

I have a few Superfans who are very supportive in helping me get the word out there & encouraging me get to the next level.

 

I’m tweaking my marketing plan. I’m in the process of finishing tracks. It’s not going to happen in 3 months. You have to keep chipping away. 🙂

 

 

Leah, you are our inspiration & we appreciate everything you have done for us! Sometimes all you need is inspiration.

 

 

Connect with Alexa (DeVoe Music) and see what’s she’s up to:

Facebook:
https://www.facebook.com/DeVoeMusic
Instagram:
https://www.instagram.com/DeVoeMusic/
Twitter:
https://twitter.com/DeVoeMusicSound
Website:
http://www.devoemusic.com/
YouTube:
https://www.youtube.com/c/DeVoeMusic
SoundCloud:
https://soundcloud.com/devoemusic

Featured Student of the Month: Chris Stark

Featured Student of the Month: Chris Stark

Featured Student of the Month: Chris Stark

Hi my name is Chris Stark! I am an instrumental rock guitarist and songwriter from the remote and sleepy Big Island of Hawaii.

 

Before I started The Online Musician, I already had an idea for an album and stock of songs I have written, and you know, I have the desire to unleash it to the world.

 

Well, my wife saw a Facebook ad for Leah’s course and the timing was pretty much perfect.

 

I was a bit directionless.

 

But, I have the drive and I had material. I just needed a map and a guide.

 

Seeing that Leah was able to do the amazing things that she does and balancing the responsibility that we all have – work, family, work, keeping her home livable, etc. – this is all very inspiring!

 

Leah seems to actually be able to one-up me in the busy category.

 

So, I figured… You know, maybe I really can do this!

 

Coming into the program, I had somewhat of an idea of music and publishing things I needed to do.

 

I have been into music for 30 years now, so I have a pretty good idea of my micro-niche as well.

 

But, thinking of my music in the terms Leah teaches is definitely new.

 

Where I was completely clueless was the marketing and promotional side of things.

 

I’ve learned how to start a buzz now!

 

I started growing my fanbase!

 

I’ve even kept a detailed journal of things like my budget, my plans, my expenses and my gear related to this release, so that the next time it will be even smoother.

 

Since starting the program, my Facebook following has grown by 50%.

 

I have finished recording, mixing and mastering my album and it’s already been sent out for duplication.

 

Using the techniques I have learned, I fully expect that my Facebook following is going to grow exponentially and I expect to be all sold out on my first batch of CDs within a month of my release – which happens to be just few days away. Yahoo! (April 30th, 2016.)

 

So, I just wanted to say a big thanks to Leah and her husband Steve for deciding to share her knowledge.

 

It’s been great!

 

It’s been an amazing experience and the community of learners in this course have been an invaluable resource!

 

Sometime you just need a cheerleader who is a kindred spirit, and I found that in The Online Musician community.

 

I just can’t recommend this program enough! Thanks!

 

Cheers!

Chris Stark

 

Bio:
Chris Stark is an instrumental rock guitarist and songwriter from the remote and sleepy Big Island of Hawaii. Chris has played guitar in a variety of bands and ensembles over the years, ranging from thrash metal to reggae to big band jazz to contemporary classical to world beat fusion to top 40 rock, and has also contributed guitar work to local soundtrack composers and musical artists.

His debut solo album “Legacy” is available April 30, 2016 on CD and digital download.

 

Release Date:
April 30, 2016 (woohooo!!!)

 

Website:
http://chrisstark.com

Online Store:
https://chrisstark.bandcamp.com/album/legacy

Facebook
www.facebook.com/ChrisStarkGuitarist

Featured Student of the Month: Daniel Martinez

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

Featured Student of the Month: Daniel Martinez

 

Hello! My name is Daniel Martinez and I am the owner and founder of Soullasol Records.

 

We just started with Soullasol Records recently and signed two artists already.

 

With the experience of me and my business partner combined, there is a lot that we do know about the music industry – but, we do not know a lot at the same time.

 

So, we heard about the online workshop that Leah was doing, “Explode Your Fanbase,” and decided to check it out, and we loved it!

 

We learned a lot within just the free webinar.  So we decided to purchase the full course.

 

It’s really one of the best things we have done!

Sometimes you feel like you know it all… You don’t!

 

Leah does inform you in the class that there are a lot of things going on out there.

 

It’s very informative and really does help with understanding your superfans, building your fan base and getting your music out to the right audience.

 

There is a lot of stuff that people neglect and kind of put on the back burner.

 

But, it is critically important to be aware and know these things.

 

What really inspired me was Leah’s success with her career.

 

Leah is implementing everything that she teaches in The Online Musician within her own career and that is literally what resonated with me.

 

This is organic and she has done this with her own career, so that definitely inspired me!

 

 

One of the biggest things I have learned so far is how important it really is to actually have a relationship with your superfans.

 

 

Your superfans are the most important things you want to take away from this.

 

They are definitely going to be the ones putting their money where their mouth is.

 

Your superfans are going to be your main supporters and going to be the ones buying your albums and merchandise. You know?

 

The biggest thing I did was learning to build that relationship with my superfans to connect with them on their level.

 

I’ve got results with my three artists and I am working with one of them now and I’ve got great results.

 

Her Instagram and most of her social media shoutouts are a little over a hundred.

 

It’s been great!

 

Daniel Martinez

 

Bio:

Growing up as a musician, I always knew that one day I would make it in the industry. Trying things from DJing, to producing, to live engineering, music was the forefront of my life and I couldn’t go without it. With all the knowledge and experience under my belt, I asked myself, “What is it that you want to do in the industry?” I came to the conclusion of starting a record label at the beginning of 2016 (has been in the works since June 2015). Here I am today still learning about the industry and taking the steps necessary to become successful.

 

Connect with Daniel:

Website
www.soullasolrecords.com
Facebook
www.facebook.com/soullasolrecords
Instagram
www.instagram.com/soullasolrecords
Twitter
www.twitter.com/soullasolrecords

Featured Student of the month: DELLA DAM

Featured Student of the month: DELLA DAM

Featured Student of the month: DELLA DAM

 

DELLA DAM is Wisconsin’s singer-songwriter whose haunting folk lyrics will press on all of your bruises.

 

When I started The Online Musician course, I had less than a hundred likes on my page and I felt kind of stuck and I didn’t know where to go from there.

 

I chose to work with Leah because she is already doing what I want to do, which is have a family and have a successful music career.

 

Everyone told me that I have to choose between the two, so I was pretty pumped to hear that I can have everything that I want!

 

I have always been a bit of a people-pleaser and, because of that, my music career really lacked definition and direction.

 

But nowadays, after using the program, I know my micro-niche; I know my target audience.

 

I feel like I know myself better too! Because I know I can just do what I want to do, there are people who respect that!

 

So the results? I am almost up to 700 likes on my page, and that doesn’t sound like a lot for some people, but for me this is a big deal because I remember being stuck at less than a hundred. That wasn’t that long ago and this number increases every day. And I just can’t thank you enough! I love watching it increase everyday!

 

So, I feel really liberated to see the light at the end of the tunnel, knowing that at some point I’ll have enough superfans to justify quitting my job and making music full time!!

 

It’s my dream and I love watching it come true, because of Leah!

 

Thank you!

 

Connect with DELLA and see what she is up to:

Website:
http://www.delladammusic.com/

Instagram:
@della_dam

Twitter:
@della_dam

Featured Student of the Month: Jonathan Miller

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, jonathen miller

Featured Student of the Month: Jonathan Miller

 

Jonathan Miller is an American Electropop Artist with a unique EDM, East Asian, and R&B twist!

 

The Online Musician has truly turned my world upside down and made my music business incredible.

 

Thanks to Leah’s class, I now get a paycheck from my music EVERY WEEK!

 

Not only that, but Leah’s INVALUABLE tools have given me an incredible way to communicate with my fans and showcase my music.

 

Being a small fish in the pop industry ocean, it’s been so hard to define and find my micro-niche until Leah’s class.

 

The research she teaches you to do and how to find answers is just incredible.

 

I’m so thankful my mom stumbled across her ad and sent it my way.

 

It was nice to finally meet someone who understood what I was trying to do and could push me further!

 

I am eternally grateful and over-the-moon with my results.

 

I went from 800+ LIKES on my Facebook to over 5,000 genuine LIKES!

 

I’m starting to get sweet fan messages and grow my mailing list and I’m confident that my next release will be my most lucrative and successful and it’s ENTIRELY thanks to The Online Musician!

 

To anyone who is just thinking about taking The Online Musician, just DO IT.

 

It’s worth every freaking penny of your investment. I am so happy!

 

~Jonathan Miller

 

Connect with Jonathan to see what he’s up to:

Website:
http://www.officialjonathanmiller.com
(©Venus Songs (ASCAP))
Twitter:
http://www.twitter.com/jonmillermusic
Facebook:
Http://www.facebook.com/officialjonathanmiller
YouTube:
http://www.youtube.com/JonathanMillerMusic

 

NOTE: Grow your fanbase & make a living with your music like myself and thousands of my students. You can join my free introductory training by clicking the link >>> https://theonlinemusician.com/fanbasev1

Featured Student of the month: Kandice Bell

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, kandice bell

 Featured Student of the month: Kandice Bell

 

Hello, my name is Kandice Bell from Atlanta Georgia.

 

 

I’m an independent artist and, as you know, funds are limited for us. I always look for creative ways to be able to market myself and do this on a budget.

 

So, I was kind of in a stand still because I didn’t know how to market myself properly. We don’t have big budget and I don’t have a big staff!

 

I had to get creative!

 

That is when I came across Leah.

 

I was scrolling through my Facebook feed one day, like I am sure we all do pretty often, and I saw Leah come up in my news feed.

 

The post was about how she was a stay-at-home mom of 5 children (and I have 2 boys), so that really kind of stuck with me.

 

It was inspiring to see that she can be a stay at home mom with 5 children, which I cannot imagine, and still make a living out of her music full time!

 

You know, I checked out her page and I went to her free webinar, which was awesome because I really felt like she spoke to me. I felt a connection.

 

It was talking about the difference between the 98% and the 2% musician and “What you really need to do to make yourself stand out!”

 

The 98% musician comes across the same information the 2% musicians do, they think it’s cool, but they don’t do anything about it. The 2% musician, on the other hand, takes action and does something with the information and puts it to use.

 

So, I decided to take action after I had listened to that and I was like, “I really got some great information out of this. Imagine what I could get out of the whole course?”

 

You have to invest in yourself, and you know… this is honestly the first time I spent money on education for my music business. I am very glad I did and it was a money well spent!

 

The biggest thing I have learned so far and how it changed my life was the Facebook Ads training. I wasn’t too lost on my micro-niche, but I have had a breakthrough with Facebook.

 

I was doing Facebook totally wrong!

 

I was doing everything she said not to do!

 

Learning that is what really changed my life, and just all of the other tips and resources.

 

The worksheets that she gives are awesome and it really helped me plan out my project clearly and with ease so I do not have to be rushed doing my thing.

 

I was way more organized and put things into perspective, and I like Leah because she keeps it real.

 

She tells you things you want to hear, things you don’t want to hear, but she’s gonna tell you and I am gonna listen to her because it is obviously working!

 

When I first started this program at the end of January, I only had 571 likes. I decided to start the course with the goal-setting training and determined what I wanted to focus on first.

 

This course has done wonders for me! In just 3 weeks I went from 571 to almost 1200 SUPER FANS!

 

Building my fan base was my 90-day goal and my goal was to have 700 fans (wanted to be realistic).

 

Well, I have surpassed that by a long shot.

 

People are regularly engaging with and sharing my content, but what makes me most happy is that they actually want to.

 

So thankful for this course!

 

-Kandice Bell

 

Connect with Kandice and see what she is up to:

Website:
www.iamkandicebell.com
Facebook:
https://www.facebook.com/kandicebellsings
instagram/twitter:
@iamkandicebell
Youtube:
https://www.youtube.com/watch?v=cUSqd8AOQYg

How to Build a Fanbase In The Digital Music Age

How to Build a Fanbase In The Digital Music Age

How to Build a Fanbase In The Digital Music Age

 

If you’re reading this, I’m going to assume you already realize things have drastically changed in the music industry.

 

 

Younger millennials might not know any different, but most people sense that we are living in the Wild West era of the music business and everything is topsy-turvy.

 

We’re all thinking… what the heck do I do now?

How do I get fans?

I don’t know where to begin. Where should I start?

How do I utilize social media to build a buzz?

How do I market my music?

 

 

And so on…

 

 

With that comes many voices, many opinions, and clashing ideas, especially when it comes to the perception that the music industry is dead due to file sharing.

 

Some people want more government control over the internet to try and “regulate” what’s happening.

 

Others see the beauty of a genuinely free market for the first time in a LONG time.

 

It’s been a while since we’ve had a landscape where talented musicians can “make it” without the help of a major record label.

 

I believe this has only happened because of the freedom of the internet and, quite frankly, the lack of regulation.

 

If it weren’t for this exact Wild West landscape, I would still be completely unknown in my genre and my music would still be undiscovered in my basement.

 

That’s a fact.

 

And it’s why I’ve become so passionate about sharing my knowledge with others.

 

After all, if a mother with five children who doesn’t tour & rarely plays live can make a full-time living as a recording artist, strictly by promoting her music online……. then no one has any excuse!

 

 

……….WHAT?!?

 

 

I still have that pinch-me feeling every day.

 

 

How did I do it?

 

 

I’m glad you asked.

 

The biggest struggle for musicians is “I don’t know how to build a fanbase.

 

I understand this one!

 

And it’s a good thing you’re thinking about this because it’s an obvious and critical piece of the puzzle to becoming successful and making a living.

 

The key is building a fanbase – you are right.

 

But not just any fans…

 

 

Right now, I want to address a common myth so many people have:

that you need as many fans as humanly possible to follow you, and then you’ll be successful and become famous, and you’ll go viral, and finally make some money.

 

FALSE!

 

You DO NOT need millions of fans. You DO NOT need hundreds of thousands of followers, or YouTube views, or viral videos in order to become successful and make a living.

 

We need to get this idea out of your head right now!

 

In fact, we cannot go any further if you don’t consciously make an effort to red-flag this thought and idea in your mind, immediately.

 

Everything else I say from here on out will do you no good if you can’t get past this idea.

 

You don’t need millions of fans; you don’t need hundreds of thousands; you don’t even need tens of thousands.

 

You don’t want high numbers of irrelevant fans!

 

Or high numbers of fans who might have heard your name, but don’t care that much.

 

Why?

 

Because fans who may have heard your name but don’t care that much don’t BUY music.

 

We must not confuse ourselves with the big corporate labels and big corporate advertising agencies whose sole purpose is to spend millions of dollars on making millions of people familiar with a song, until hopefully the masses become so saturated with this familiar song that they buy it.

 

That might translate into a tiny percentage of people who actually buy, and the record label hopes to make their millions invested back.

 

Do you have millions lying around for this type of approach?

 

Didn’t think so. 🙂

 

Neither do I.

 

So what can we do then? How are we supposed to gain fans AND make a living if we can’t spend millions on exposure to the masses?

 

I’ll tell you.

 

It’s relationship with a very select few superfans.

 

What do I mean?

 

Well first, you need to ask yourself, what makes you buy an album from another independent or underground artist?

 

This is actually a deeper question than you might realize.

 

For me, if I buy music from someone who is NOT mainstream, and is not well-known, it’s for a few reasons:

 

1. I like their music.

2. I know them (or feel like I do) and I want to support them.

3. I like their story, background, or whatever it is they stand for.

4. The way they make me feel with their music.

5. The way they make me feel as a fan. The way they interact with me or their fanbase.

 

Some of those reasons overlap, but you see what I mean.

 

They are probably the same reasons you buy and support other bands/artists you know and love that are less well-known.

 

So, you can see that the reason you and I spend money with these bands is because of the artist/fan relationship, versus mass exposure and familiarity.

 

Even if you are an artist in a very big genre, like pop, you still need to take this approach.

 

Do not make the mistake of trying to approach your music career like a big label or big advertising agency.

 

You need to think like the small mom-and-pop coffee shop in the small village, where everyone stops by and hangs out, and everyone knows each other’s names, and they’re there to live and commune, and occasionally buy.

 

If you can tweak this one idea in your mind as an artist… you are WAY AHEAD of everyone else.

 

Changing this mindset is the absolute gold mine to the rest of your music career.

Social Media for Music – Are you Doing it Wrong?

Social Media for Music - Are you Doing it Wrong?-featured

Social Media for Music - Are you Doing it Wrong?

 

What if I told you you’re probably not “doing” social media right?

 

That everything you thought you were supposed to do… you should NOT do?

 

….And the very thing you SHOULD do – feels completely counter-intuitive?

 

 

Let’s see here…. have you been doing any of THESE?

  1. Inviting all your personal friends & family to ‘like’ your page?
  2. Inviting all the people you went to high-school with & people you barely know to ‘like’ and “follow” your page?
  3. Begging people to “PLEASE LIKE & SHARE!!!!” every time you post your song?
  4. Not getting much traction building your fanbase online?
  5. Been using your personal profile for music (a BIG no-no!)?
  6. Wondering why you’re getting no engagement and people don’t see your posts? (it’s not because Facebook is evil or trying to scam you)
  7. Wondering how you can get more fans on your Facebook page and turn that into income?

 

Here’s the thing.

 

Social media is here to stay and the world is never going back to the way it was.

 

 

Either you are the kind of musician who decides to understand HOW to make social media work for your music, how to actually build a fanbase and a legitimate income with your music using this incredible tool…

 

…..or you won’t and you’ll be left behind in your knowledge and your skill, and your music will be buried with the rest of the talented artists who aren’t willing to step it up and learn this.

 

 

Those are the musicians I call the 98%.

 

 

They are genuinely talented, but don’t have the guts, the grit, or the tenacity to learn new stuff that will get them somewhere.

 

They want it all done for them (lazy).

 

Guess what, in the New Music Industry, you need to make your own bed.

 

You need to do it yourself.

 

The ball is in your court.

 

It’s called liberty.

 

You either view this as the greatest opportunity in the world, or you view it as a burden because it means more work for you.

 

I choose to view it as a once-in-a-lifetime opportunity.

 

And it’s brought me success in my own music.

 

Another thing: If you make music, you’re actually in business for yourself.

 

If you were to launch your own Subway franchise tomorrow, you would need to invest in some tools, some skills, and knowledge so that on launch day your sandwich shop could actually stay open, make people happy, and so you could stay in business.

 

 

Most musicians are silly:

 

They won’t bat an eyelash at dropping $10,000 in the studio, but completely RESIST spending a tiny fraction of that to learn how to actually market their music.

 

I’ve said it before and I’ll say it again…

 

If you have no fanbase to market your music TO, your time and money spent in the studio was completely in vain.

 

Unless you want to be a basement artist, then go for it. 🙂

 

If music is nothing but a hobby and you have no interest in selling CDs, no interest in gaining a worldwide audience who recognizes you and gives your music the appreciation it deserves… then you definitely DON’T want to learn any marketing skills.

 

If you’re totally happy and content being a BROKE musician who is unknown in your genre, then you definitely DON’T want to increase your skill and knowledge of social media, Facebook particularly!

 

If, however, you know that music is part of your calling in life (even if it’s only part-time)…. then you need to increase your knowledge in how to promote your music online – the SMART way.

 

This is where the rubber meets the road.

 

 

Hundreds of social media platforms come and go, but Facebook is here to stay and it’s the one place you need to be to truly skyrocket your success.

 

 

Why? It’s where your fans are. This is where they mostly hang out.

 

I’ve been testing and experimenting with all kinds of strategies on my own music page and I can tell you without a shadow of a doubt…..

 

……the $80,000 I made just in digital royalties last year happened because I figured out how to strategically use FACEBOOK to turn complete strangers into my die-hard SUPERFANS.

 

That’s how I did it.

 

If you want to do what I’m doing and learn what I’m learning… then you definitely want this mini-course will show you exactly WHAT TO DO and WHAT NOT TO DO on Facebook to

 

  • build a super-targeted audience that goes bonkers for your music
  • build your own tribe and music-evangelists who promote you to everyone they know
  • like, follow, and share your music organically (without you sounding like a desperate beggar)
  • actually translate casual visitors into new fans who buy your music on day 1

 

 

Decide now, which kind of musician are you?

The kind that says, “I’m just going to do what I’ve always done,” and 12 months later wonders why they STILL don’t have a following, why they STILL aren’t making any CD sales, and getting no engagement…?

 

 

…..Or are you the kind of musician who decides to get ahead of the game and rides this wave of phenomenal social media exposure?

 

 

Yes!!! That is what I thought. (Usually the people who read my articles that I talk to are highly intelligent, talented, and hard-working. They just need to be pointed in the right direction.)

 

Now is the time to gain the skill and knowledge you need to take advantage of the best music tool on planet earth.

 

==> That’s why I put together a simple mini-course called Facebook For Musicians. <==

 

IMPORTANT: USE THIS DISCOUNT CODE TO GET 50% OFF

“FB4M”

 

Social Media for Music - Are you Doing it Wrong?-2-

 

Because this ultra-short course is brand new, we’re offering it at a 50% discount. Take advantage of this while you can!

 

You will learn everything to know about running your Facebook page for music in less than 1 day.

 

I challenge you to stop procrastinating on your dreams and get off your assets and DO something about your music this year. Right now. Today.

 

Do it!

 

 

Success is on the other side of action.

 

Learn this simple skill. You’ll thank me later.

 

I’ll see you on the inside.

 

XOX,

Leah

 

P.S. Don’t forget to use the special discount code “FB4M” to get the 50% off while this is brand new! This promo is ending soon so get in now. Start today and I’ll see you in there!

How To Be A Successful Musician When You Have Kids

How To Be A Successful Musician When You Have Kids-featured

I just finished reading several articles on how parents “do music” when they have a kids and a family life.

 

Most of the musicians I read about were touring musicians. And I gotta hand it to them: several, if not all, just cart their kids along.

 

The kids learn to adapt and have their own adventures on the road.

 

I think that’s cool. I think it’s brave. At some point I would like to try that myself.

 

I do foresee an enormous amount of effort and planning on a whole new level – beyond the strain and efforts of a normal tour.

 

This might all be worth it, of course, just to have the adventure itself and to have your whole family see and experience the world through the lens of music and music lovers.

 

Now, what about other parents that can’t or don’t want to bring the whole family on the road?

 

Many musicians with children have day jobs and bills and mortgages and school routines that don’t allow for touring at all.

 

Is there a solution to this?

 

And how does a parent find the TIME to create music, record, and do the other music marketing and promotion activities required to validate their calling (even if it’s a side calling)?

 

If you’ve never heard of me before, for the record, I’m Leah, I have five children under the ages of ten and I do not tour.

 


 

But I make a living with my music.

 

I also homeschool. Life is crazy busy. So I understand, truly.

 

#1 Realize that touring is no longer necessary to build a fanbase

 

Touring is fun. Touring is fulfilling. Touring is part of musical TRADITION.

 

But….. I dare say, touring is not NECESSARY to building a fanbase or making a sustainable income now.

 

There are folks who will disagree with me vehemently.

 

But they are wrong (LOL).

 

I know this because I and many others have built a fanbase around the world strictly by promoting our music online.

 

People need to open their eyes and see how drastically the music industry has changed.

 

We’re in a new (online) economy now, which has opened the doors for virtually every talented musician and band.

 

I can write a song, record it, and then upload it to any platform.

 

Then someone in another country discovers it while I’m SLEEPING.

 

They love what they hear, listen to all my discography, buy a CD, buy some merch, and share my music with their social media networks.

 

Then this process repeats with my new fan’s friends ten more times, and all before I’m awake at 7 a.m.

 

I open my inbox to discover $100 worth of direct downloads and merch sales while I was snoozing away, and several emails from new fans who just discovered my music and are ECSTATIC.

 

They want to know if I have anything else.

 

I head downstairs with my smartphone in hand, making a mad dash for the coffee machine.

 

I look at my digital sales report from the past 2 months and see a ripple effect happening across all the streaming and music sales platforms.

 

My royalty payment for the week (on this one platform) is over $1800.

 

Yay me!!

 

Many people can and do live off of this income!

 

How To Be A Successful Musician When You Have Kids-1-

 

It then occurs to me as I drink my first coffee and transfer my royalties to Paypal that I’ve just accomplished this without performing a single TOUR, or gigging at all.

 

I accomplished this while being a full-time, stay-at-home mom, homeschooling my FIVE children, and running my music business strictly on the Internet.

 

Now, this is not me patting myself on the back.

 

No, this is me giving you HOPE.

 

 

Most people have more time on their hands than I do. You could do better than I. You could go further, longer, and really do amazing things.

 

What you must realize: none of this would have happened for me without the Internet, without file sharing, and even piracy.

 

Shocking, I know!

 

But I’ve reached tens of thousands of fans around the globe just because of the Internet. It’s allowed me to make a NAME for myself instead of keep my music completely undiscovered in my basement.

 

If it weren’t for the Internet I wouldn’t be making a dime as a recording artist. No one would know who I am. My large fanbase in Europe would not have my CDs sitting on their shelf.

 

 

#2 How do you “do it all”? ….. You don’t.

 

PRINCIPLE: You can’t do everything.

 

You can’t be doing five-hundred things, plus a Kickstarter campaign, plus writing your album, plus working full-time, plus driving your kids to karate, plus shooting music videos, and skydiving all at the same time.

 

That’s insane!

 

 

PRINCIPLE: Whenever you add something onto your plate, you need to take something off.

 

If you already have a very busy life with work, kids, other pursuits, obligations, etc. and then you add recording a new album on top of that, you will either: a) never finish your recording project; or b) burn out.

 

There are probably other negative things that could happen, but generally this is what happens.

 

The project gets put on the back-burner because “life got in the way.”

 

Or you push through and are miserable, stressed out, and burn out afterwards, almost taking the joy out of the music itself.

 

That’s not a good place to be, for you or anyone around you.

 

Whatever your situation is, you can’t multi-task your entire life. At least, not sustainably.

 

 

TAKE AWAY: Recognize what season of life you are in and what season of life you want to be in.

 

Be realistic about what you can accomplish and then schedule that time in advance.

 

It’s not romantic, but you need to schedule your practice time, writing time, recording time, and any other activity into your calendar.

 

If you can’t do it in large blocks of time (usually we need this to get into the “zone”), then do it in smaller 30-minute to 1-hour chunks on a more regular or daily basis.

 

 

ACTION: Consider getting up an hour earlier than you normally do. Drink your coffee and play your instrument.

 

 

Don’t even put pressure on yourself to write anything brilliant; just play.

 

By the end of day 5, something new will be brewing. Guaranteed.

 

This is really a discipline or habit.

 

In every other sector and industry, this is what successful people do.

 

They get up early, and they do the most IMPORTANT thing first. They get it done. Then everything else in the day can come at you, and your music will still have come first.

 

You did it!

 

 

#3 Define the Season You’re In

 

This follows on the heels of the previous point, but, more specifically, recognize what season of life you’re in.

 

 

Are you in a season of just increasing your playing skills?

 

When you’re busy with babies, kids, or important but time-consuming life stuff, perhaps the only time you can afford is a quick 15-minute session of vocal warmups and practice.

 

That’s OK!

 

It doesn’t mean you’ll never get anywhere with your music.

 

Just know that’s where you’re at right now.

 

 

Are you in a season of writing?

 

If so, then writing becomes your priority.

It means you turn off the TV at night.

 

As soon as the kids are asleep, instead of watching shows, you head straight to your instrument.

 

Know your season.

 

 

Be deliberate and purposeful about your season.

 

There is a time and season for everything.

 

 

As a parent, the most important key is to learn how to work SMART instead of HARD in your music business to maximize your TIME and leverage your talent.

 

There’s nothing worse than living a life of regret. When you’re born to be a musician, nothing can stop that draw that you have to music. You owe it to yourself and your loved ones to leave no stone unturned in pursuit of your music career. The good news, as I’ve shared in my own personal story, is that you can now enjoy a profitable music career and family life. It does not have to be one or the other.

Featured Student of the Month: Lauren Mayer

Featured Student of the Month: Lauren Mayer-2-

Featured Student of the Month: Lauren Mayer-2-

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Lauren Mayer lives in the San Francisco bay area, and she writes political satire & topical comedy songs, as well as musical theater and children’s music, and performs as a cabaret duo with her vocalist husband. She has never held a “real job,” other than working as a musician (pianist, music director, vocal coach, custom songwriter), and something must have rubbed off on her now-adult sons, because her 23-year-old is a musical theater performer and her 20-year-old is a percussionist & composer.

 

 

I’ve supported myself as a musician for 37 years (and if you’re doing the math, let’s just say I started really, really young!), and I’ve always believed in my talent as a songwriter, but I just figured I wasn’t any good at marketing. I’ve written & recorded over 20 albums of comedy songs, children’s educational music, and children’s musicals, but with each one, after the first few sales, the CDs collected dust in my garage. For the past 4 years, I’ve been doing weekly topical songs on my YouTube channel, but I didn’t really expect much from it – as my now 20-year-old son liked to remind me, “Anything over 100 views is viral for old people.” I knew I needed help, but I wasn’t sure where to look, and I found the whole idea overwhelming.

 

Leah’s course was the first one I’d heard about that approached it from the point of view of a musician who was letting us learn from her mistakes, and that really appealed to me. So I signed up this past October, and I was impressed with how much I learned right off the bat. I figured I had a lot to learn about social media, and those tips & resources were fantastic, but it turns out I also got great insights about things like time management, budgeting and planning an album, and building a fanbase.

 

However, the biggest breakthrough for me has been how this class has completely transformed my approach to marketing. I’ve always been uncomfortable with self-promotion – it felt needy, like I was begging for people to notice me, to please buy my CD, and I’d been raised to believe that trumpeting my own accomplishments was wrong because it might bother people or make them feel bad. I think that’s pretty typical for women, especially my generation. But as soon as I started, the exercises in the first couple of modules (about micro-niche and brand) gave me a whole different approach.

 

True confession here: I really, REALLY didn’t want to do one of the branding exercises (where we asked our Facebook community for what words came to mind when they thought of our music). But the only way to qualify for the money-back guarantee, just in case, was to prove that I did all the homework. So I swallowed my immense discomfort and posted it – and I still get choked up when I think about the result. I got over 100 responses, all incredibly supportive and encouraging, and people told me how much they value my music, with comments like “you’re informed and hilarious,” “your music is brilliantly thought-provoking,” or “your song made me laugh for the first time since the election.”

 

It made me realize that I am creating something people will want to buy and support, and marketing is simply making it available to them, not “asking” them for anything. And now I look forward to finding new ways to find and engage with fans, marketing feels like a fun way to share my sense of humor, rather than a burden. (And the course was way faster and cheaper than the comparable amount of therapy it would’ve taken me to get to this point!)

 

Of course, I’ve also had some practical, tangible benefits:

Did a successful crowdfunding campaign (reached my goal – with 9 minutes to spare!)

Produced my best album yet, which I just completed this month, and the whole process was way easier and more efficient

Updated my artist Facebook page, learned how & what to post, and set up regular automated posting. My page has gone from inactive to getting tens of thousands of views for every video I post, and from zero to several hundred likes in just a few weeks

– Every day I’m adding to my superfan base.

Streamlined my YouTube posting process

Great time-management tips (in the Bootcamp)

 

What’s ahead for me: developing and implementing a focused marketing plan for this CD, then starting the whole course over again for my kids’ music. In fact, I feel like I’ve barely begun to scratch the surface of all the ways I can market my music, and I’m excited about all of this, as opposed to dreading having to do marketing work. That alone was worth the price of the course, several times over.

 

Thank you!!!!!

 

Connect with Lauren to see what she’s up to:

 

Website:
http://www.laurenmayer.com/

Youtube:
youtube.com/psychosupermom

Facebook:
https://www.facebook.com/LaurenMayerComedySongs/

Twitter:
@laurenscomedy

 

New album:
“Guess I Picked The Wrong Week To Quit Sniffing Glue” http://www.cdbaby.com/cd/laurenmayer17

 

NOTE: Grow your fanbase & make a living with your music like myself and thousands of my students. You can join my free introductory training by clicking the link >>> https://theonlinemusician.com/fanbasev1

~ LEAH

Featured Student of the Month: Lauren Mayer