Episode #060: How To Sell More Merchandise Online


Today’s show is focussed on the world of merchandising and selling this merch through an online store! For Leah, her merch and online sales have made up such a big part of her business and ultimate success and so her and CJ really want to impress upon all the listeners how important the way you approach this stuff can be. To start, Leah unpacks the impact it made when she started giving e-commerce its rightful dues and learning about it in a focussed and engaged way. From there she talks about the principles of increasing revenue in the online world and why she cannot recommend Shopify highly enough. The discussion also covers serving your fans and looking for their feedback as your number one directive in further products and offers. We also talk about photography and copywriting and these two seemingly small aspects are so pivotal in the sales process. To finish off, Leah shares her passion for adopting a ‘print on demand’ model for her shop and a few ways to improve conversion rates to completed sales. For all of this great information and more, tune in today!

Key Points From This Episode:

  • Today’s #win student spotlight message! 
  • The hugely significant role that e-commerce and merchandise have played in Leah’s work. 
  • The three basic ways of increasing your revenue as an e-commerce business. 
  • Why Leah recommends Shopify above all other platforms. 
  • Leah’s focus on serving her fans and why this is so important.
  • Product photography and the impact that quality pictures can make.
  • Taking care to properly represent your product through appropriate and thoughtful descriptions.  
  • Abandoned carts and increasing conversion rates to completed sales. 
  • Familiarity and trustworthiness as the two most important factors for an online store.
  • The joys and wonder of the print on demand model! 
  • And much more! 


“This was an accidental coaching business in many respects. I was out there to make money with my music. That was the whole point of what I was doing.” — @LEAHthemusic [0:04:07]

“Anything that applies online is going to apply offline. Not everything offline applies online.” — @LEAHthemusic [0:09:46]

Links Mentioned in Today’s Episode:

Savvy Musician Academy — https://savvymusicianacademy.com/elite/call/

Savvy Musician Mastermind on Facebook — https://www.facebook.com/groups/savvymusician/

Savvy Musician Spotify course — www.savvymusicianacademy.com/Spotify

WordPress — https://wordpress.com/

Shopify — https://www.shopify.com/?ref=savvy-musician-academy 

Bethan Nia (Student Spotlight) — https://welshharpist.co.uk/ 

Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.