If you’re a musician, artist, or content creator and you pay attention to what’s happening on Facebook and your page, you’ve likely seen your engagement and reach drop dramatically over the past several months. It’s no secret that Facebook has been reprioritizing the newsfeed to encourage more interaction from friends and family rather than…...
There’s a million-zillion tools and apps out there, and 99.9% of the time, they don’t actually move the needle for us musicians. This is a list of my top go-to tools that I constantly use that DO SOMETHING to help grow my music business. Some of them are big, some of them are small –…...
Live chat on Facebook about how to find your music NICHE so you can stand out on the internet.
You might be thinking to yourself, “What the heck, Leah? Why would you do that?” After all, there are 175 MILLION SoundCloud users, and ten million of them are music creators. So why on earth would I limit myself and my ability to give all these users access to my music?
One of the most frequent questions I get is, “Leah, how do I get my music to stand out?” That’s a VERY good question, and the right one to ask, now that we’re in the digital age of the internet, streaming, Spotify, and the like.
If you’re a musician, singer, songwriter, composer, or even an industry professional and you are NOT using Facebook to build a fanbase, you are missing out BIG TIME.
Musicians ask me all the time, “Leah, how the heck do you find the time and energy to pursue music with such a busy life?” I’ll tell you exactly how.
The majority of artists overlook the most important aspects of building their fanbase. They get addicted to shiny objects and things like artist profile sites (ReverbNation, etc.), thinking that will help them get discovered and propel them into the spotlight. Nothing could be further from the truth.
One of the reasons I fell in love with the USA was because of the whole concept of the American Dream… You can start out as a nobody and become a somebody. You create your own destiny.
You know what’s complete baloney? Musicians who think that focusing on the business side of things somehow adulterates their “art.” That somehow learning about marketing takes away from the love and passion of music. That to focus on success means you’re not focused on making the world a better place simply with your music.
Go Behind The Scenes Of My 6-Figure Music Business
Leah McHenry understands the real world challenges for every-day musicians because she is one.
Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.
Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.