Episode #023: 87k in One Month Pt. 2


Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it’s $50K goal by $37K.  In this episode Leah continues to break down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

Important Things to Remember

  • When someone wants a product, they feel like they need it.
  • Remember the 5 Calendar phases.
  • You don’t have a launch day, you have a launch month.
  • Use Google Sheets and Airtable to keep you organized.
  • Make sure someone takes ownership of each task.
  • Pick a platform with a clean mobile experience.

Revisit the Highlights

03:12 – Creating a Need  

09:34 – The 5 Calendars

17:20 – Observations

25:00 – Delegation

Call SMA

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.