Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it’s $50K goal by $37K. In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.
IMPORTANT THINGS TO REMEMBER
- When choosing a platform, make sure they accept Paypal.
- Create scarcity by providing limited edition items.
- Make it all about the fan.
- Make sure your platform supports Facebook Pixels.
REVISIT THE HIGHLIGHTS
09:09 – Why This Campaign Was Different
11:24 – The Purpose of Funding
12:25 – Giving Less Options
22:23 – Informing your Fanbase
32:20 – Facebook Pixels