Episode #016: What is Branding & How to Stay Motivated with CJ Ortiz


For nearly 20 years, CJ Ortiz has been consulting individuals and organizations on achieving, improving, communicating, and packaging their visions. Metal Motivation is about maximizing all that you are, and all that you can do, for a purpose greater than yourself and doing it with a metal mindset.

Important Things To Remember:

  • Branding is idea driven. It’s when ideas take form.
  • To stay motivated, stay focused on your motive.
  • It’s not enough to be talented. You need to be relentless if you want to reach and sustain your success.
  • Differentiate or Die.
  • Most people fail because they don’t stick to the fundamentals.

Revisit the Highlights:

05:29 – Branding

07:50 – How To Get Motivated

13:39 – Developing Self Control

19:05 – The Old Music industry Is Dead

36:24 – Understanding Social Media

45:31 – The Fundamentals

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.