Episode #015: Crowdfunding Planning Guide

Lack of funds has always been an concern for budding musicians. In the past, artists tried to fix that problem but getting the attention of record labels. But now you can raise your own capital, involve your fans in the process, and not sacrifice your art or your profits. It is possible to launch and execute a successful crowdfunding campaign. All you will need is a strategy and determination.

Important things to remember:

  • Crowdfunding is not just about the funds. It is a marketing tool.
  • When crowdfunding, consider costs for merchandise, fees and shipping.
  • Crowdfunding is not charity. It is a transaction.
  • Average contribution is response to an email is higher than responses to other forms of communication.
  • Consider doing a pre launch video.
  • You need an audience, a project, a budget, a plan, and campaign assets.

Revisit the highlights:

04:14 – Why you should crowdfund.
10:38 – How to know if you are ready.
24:15 – Deciding on your funding amount.
28:58 – Picking your platform.
31:59 – Fixed or flexible funding?
34:49 – Picking the perks of the offer.
36:30 – Delegating tasks.
38:31 – Campaign assets

Crowdfunding Guidebook

SHARE THIS:

Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

Related Posts


Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

Get Free Tips & Tools To

Grow your Music Business

about-hero

About

Leah Mchenry

Leah McHenry understands the real world challenges for every-day musicians because she is one.

Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.

Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.

CONNECT: