Ben McGarvey, makes Folktronic music under the name Minute Taker. His music started out the traditional way – playing shows and flirting with record labels. After joining the Savvy Musician Academy, he has started learning how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.

Important things to remember:

• Ask your fans who they think your music is inspired by and use that inspiration to target more fans.
• Data mining helps you read your audience’s mind so that you can build the perfect ad.
• Perseverance and research is the key to success.

Revisit the highlights:

00:20 – Minute Taker

04:20 – The Goal is to Share It

07:21 – Social Media Growth

11:00 – Superfan System

12:38 – Data Mining

18:22 – Focusing your marketing.