Episode #017: Selling Your Music Confidently with Ben McGarvey


Ben McGarvey, makes Folktronic music under the name Minute Taker. His music started out the traditional way – playing shows and flirting with record labels. After joining the Savvy Musician Academy, he has started learning how to build his career online. Now he’s selling records and seeing his online engagement grow. In this interview Leah and Ben talk about focusing ads, data mining, the necessity of marketing and how marketing can build your confidence.

Important things to remember:

  • Ask your fans who they think your music is inspired by and use that inspiration to target more fans.
  • Data mining helps you read your audience’s mind so that you can build the perfect ad.
  • Perseverance and research is the key to success.

Revisit the highlights:

00:20 – Minute Taker

04:20 – The Goal is to Share It

07:21 – Social Media Growth

11:00 – Superfan System

12:38 – Data Mining

18:22 – Focusing your marketing.

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Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

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Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

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About

Leah Mchenry

Leah McHenry understands the real world challenges for every-day musicians because she is one.

Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.

Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.

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