Episode #009: Why I Deleted My Soundcloud Account

There are an endless amount of social media accounts that an artist could create in order to connect with their audience. It’s tempting to throw yourself on all of them and hope for the best. Odds are that strategy hasn’t given you the return that you were hoping for. There’s a reason for that. Not all Social Media is created equal.

Important things to remember:

  • Having a large number of listens do not necessarily equal sustainability.
  • Make sure you are getting more than you put in.
  • Aim for quality not quantity.
  • Reviews are great social proof.

Revisit the highlights:

02:56 – Do everything purposefully

04:34 – Return on Investment

05:25 – Social Proof

06:37 – How to get social proof

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Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.