Episode #010: Student Interview: Ty Richards

Ty Richards is a father and graphic designer from Austin, TX. Last year he went from having a few Facebook friends to being on the college radio charts.  In this interview Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.

IMPORTANT THINGS TO REMEMBER:

  • “You have to market in a different way than you normally communicate as an artist. It has to be super clear.”
  • “You aren’t a victim to where you are at. It’s easier to connect with fans than it’s ever been.”
  • “Don’t wait for the stars to align, work with what you have.”
  • “Take in notes in the form of a ‘to do list.’ Take actionable notes.”

REVISIT THE HIGHLIGHTS

  • 05:15 – Performing Live
  • 07:30 – Benefits of going small.
  • 13:00 – Finding and nurturing your audience.  
  • 17:00 – The Payoff
  • 20:00 – The New Music Business
  • 24:19 – Limitations can guide you

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Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

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About

Leah Mchenry

Leah McHenry understands the real world challenges for every-day musicians because she is one.

Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.

Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.

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