Leah just completed a wildly successful crowdfunding campaign. The campaign exceeded it’s $50K goal by $37K.  In this episode Leah breaks down how she raised 87K in a month, why this campaign was different than previous campaigns and how she organized the campaign to make it as effective as possible.

IMPORTANT THINGS TO REMEMBER

• When choosing a platform, make sure they accept Paypal.
• Create scarcity by providing limited edition items.
• Make it all about the fan.
• Make sure your platform supports Facebook Pixels.

REVISIT THE HIGHLIGHTS

09:09 –  Why This Campaign Was Different

11:24 –  The Purpose of Funding

12:25 –  Giving Less Options

22:23 –  Informing your Fanbase

32:20 –  Facebook Pixels