Featured Student of the Month: Daniel Martinez

Featured Student of the Month: Daniel Martinez


Hello! My name is Daniel Martinez and I am the owner and founder of Soullasol Records.


We just started with Soullasol Records recently and signed two artists already.


With the experience of me and my business partner combined, there is a lot that we do know about the music industry – but, we do not know a lot at the same time.


So, we heard about the online workshop that Leah was doing, “Explode Your Fanbase,” and decided to check it out, and we loved it!


We learned a lot within just the free webinar.  So we decided to purchase the full course.


It’s really one of the best things we have done!

Sometimes you feel like you know it all… You don’t!


Leah does inform you in the class that there are a lot of things going on out there.


It’s very informative and really does help with understanding your superfans, building your fan base and getting your music out to the right audience.


There is a lot of stuff that people neglect and kind of put on the back burner.


But, it is critically important to be aware and know these things.


What really inspired me was Leah’s success with her career.


Leah is implementing everything that she teaches in The Online Musician within her own career and that is literally what resonated with me.


This is organic and she has done this with her own career, so that definitely inspired me!



One of the biggest things I have learned so far is how important it really is to actually have a relationship with your superfans.



Your superfans are the most important things you want to take away from this.


They are definitely going to be the ones putting their money where their mouth is.


Your superfans are going to be your main supporters and going to be the ones buying your albums and merchandise. You know?


The biggest thing I did was learning to build that relationship with my superfans to connect with them on their level.


I’ve got results with my three artists and I am working with one of them now and I’ve got great results.


Her Instagram and most of her social media shoutouts are a little over a hundred.


It’s been great!


Daniel Martinez



Growing up as a musician, I always knew that one day I would make it in the industry. Trying things from DJing, to producing, to live engineering, music was the forefront of my life and I couldn’t go without it. With all the knowledge and experience under my belt, I asked myself, “What is it that you want to do in the industry?” I came to the conclusion of starting a record label at the beginning of 2016 (has been in the works since June 2015). Here I am today still learning about the industry and taking the steps necessary to become successful.


Connect with Daniel:



Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

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Leah Mchenry

Leah McHenry understands the real world challenges for every-day musicians because she is one.

Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.

Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.