Episode #085: Sister Brand Follow-Up

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    Continuing last weeks episode on Leah’s new sister brand product, Mythologie Candles, Leah and C.J. go further in depth analyzing the details of how she achieved what she called “a million dollar day.” Listen to find out what she means by that.

    It would be great if you could live off of selling your music alone, but these days anything you can do to earn an income as an independent artist should be explored. Take your understanding of creating a sister brand to the next level in this week’s episode of The Savvy Musician Show. 

    Key Points From This Episode:

    • Principles trump tactics
    • Minimum Viable Product
    • Gauging interest in your product
    • Tapping into an existing culture
    • Creating a seed audience
    • Hashtags and DM’s on Instagram
    • Doing a pre-launch/Bootstrapping
    • Running an opt-in ad
    • What is a million dollar day?
    • Sharing content related to your culture to build an audience
    • Thinking Big

    Tweetables:

    “Principles trump tactics.” – @LEAHthemusic [0:04:48]

    “If you can’t create culture, tap into an existing one.” – @LEAHthemusic [0:15:26]

    “Hashtags help a lot on Instagram, using hashtags that people are interested in.” – @LEAHthemusic [0:15:33]

    “I would personally DM them, thank them for following me… And the fact that there’s DMs happening, Instagram will now show your stuff in their feed more often because there’s been interaction.” – @LEAHthemusic [0:17:59]

    “It’s called bootstrapping. You hold a pre-launch and however much people buy, there’s your capital to get the manufacturing done.” – @LEAHthemusic [0:19:04]

    “You got to wonder why people rush headlong into dismissing something that successful. Is it because they’re scared that there’s work involved?” – @metalmotivation [0:30:05]

    “We look ridiculous dressed up in excuses.” – @metalmotivation [0:30:22]

    “However big you think you’re thinking, it’s not big enough and you can’t be afraid to engage in limitless thinking, you can’t. The more limited you are in your thinking, the more limited will be your results.” – @metalmotivation [0:31:32]

    Links Mentioned in Today’s Episode:

    Book a Call With Us — http://www.CallSMA.com

    Mythologie Candles — mythologiecandles.com

    Lora Hodges (Elite Student) — https://www.facebook.com/lorussmusic

    Inner Circle Membership — https://savvymusicianacademy.com/innercircle

    Click For Full Transcript

    Leah McHenry

    It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.