Episode #005: Find Your Niche – The Difference Between Failure & Success

Important things to remember:

  • The way to build an audience is to focus on a micro niche.
  • Your niche should be something that already exists.
  • The best way to go big is to start small. If you don’t get narrow, you will get lost.
  • The goal is to be accurate, not creative.

Revisit the Highlights:

01:19 – Why you need to find your niche

06:07 – What a niche is not.

09:32 – How knowing your niche helps you target your audience.

12:18 – How to know if you’ve found the right niche.

Need more help finding your microniche?

Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

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Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.

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Savvy Musician Academy, the online musician, Leah mchenry, facebook for musicians, music career marketing, music industry education

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Leah Mchenry

Leah McHenry understands the real world challenges for every-day musicians because she is one.

Having started her music career completely backwards, she found herself learning the NEW music business long after she already started a family and was unable to tour.

Leah now spends her time continuing her own music career while applying the real-world marketing strategies herself, and is also dedicated to helping other independent artists do the same.

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