Episode #005: Find Your Niche – The Difference Between Failure & Success

Important things to remember:

  • The way to build an audience is to focus on a micro niche.
  • Your niche should be something that already exists.
  • The best way to go big is to start small. If you don’t get narrow, you will get lost.
  • The goal is to be accurate, not creative.

Revisit the Highlights:

01:19 – Why you need to find your niche

06:07 – What a niche is not

09:32 – How knowing your niche helps you target your audience

12:18 – How to know if you’ve found the right niche


Need more help finding your microniche?

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Leah McHenry

Leah McHenry

It's become my absolute obsession to find out what will make musicians successful today. In the face of many obstacles, and in the vast sea of the internet, we have an opportunity that has NEVER been available to us in the history of the music business.