If you are looking to build a fanbase and turn your music into a career, having a email list is a necessity. The great thing about an email list is that it helps you to break free from the algorithm and agendas of the social platforms. With a good email list, you have a direct connection to your audience that no one can take from you. In this episode Leah talks with her launch specialist, Garrett Gamble, about how to build an email list that works for you.

Important things to remember.

• Email allows you to have direct contact with your fans without having to consider algorithms.
• Your fans love you, but they love themselves more.
• The goal is to build a mutually beneficial relationship with your fans.
• Why guess when you can ask?

Revisit the highlights.

18:10 – How to Build Email Anticipation
31:00 – Industry Standards For Open Rates
36:23 – Bad Subject Lines
40:18 – Giving people more than music