You know what’s complete baloney?
Musicians who think that focusing on the business side of things somehow adulterates their “art.”
That somehow learning about marketing takes away from the love and passion of music.
That to focus on success means you’re not focused on making the world a better place simply with your music.
That is artsy-fartsy nonsense!
Why?
Because music is meant to be heard.
If your calling and passion in life is to make the world a better place with your music… and NO ONE ever hears it because you didn’t take the time to learn how to build an audience… then you DID NOT make the world a better place.
Keeping your music undiscovered in your basement doesn’t do you any good and it doesn’t do the rest of the world any good.
That’s why understanding the New Music Industry and how you can leverage your TIME and your TALENT by doing LESS is key.
Here’s what ticks me off even more:
Musicians who don’t bat an eyelid at spending $5000–$10,000 in the studio, but will WHINE, COMPLAIN, and RESIST when it comes to investing a tiny fraction into increasing their SKILL and VALUE through education and knowledge so they can actually succeed!
Newsflash! Spending money on a single or an album does not mean it will go anywhere or be heard by even one person!
98% of musicians have it all backwards.
They think they will release a single or album and then somehow get discovered. Nope.
You need a fanbase first.
You need a fanbase first.
You need a fanbase first.
I need to get that through your head (I love ya, but it’s true).
Spending 10K in the studio only to have NO ONE to market to after the fact is just silly.
Just learn a few marketing skills and learn how to CONNECT with your true audience through the internet… learn to do that well and you will go FAR beyond all the other artists in your genre!
There are those artists who will continue to whine and complain and get NOWHERE, and there are musicians who decide to actually LEARN and INVEST in themselves so they can truly fulfill their calling.
Getting your life-changing music in front of the right people is how you make the world a better place. Keeping it left undiscovered on your computer doesn’t do the world any good.
Learn a few easy strategies.
It will change everything you do.
You’ll thank me later.
