Music Marketing Success: With Ty Richards

Ty Richards made a name for himself as an independent musician, a busy father, and entrepreneur. These are the KEY principles he implemented in his music business that lead to his success as an independent artist.

In this interview, Leah talks to Ty about what works, what hasn’t worked, the difficulties of playing live and how to be the most effective with what little time we have.


  • “You have to market in a different way than you normally communicate as an artist. It has to be super clear.”
  • “You aren’t a victim to where you are at. It’s easier to connect with fans than it’s ever been.”
  • “Don’t wait for the stars to align, work with what you have.”
  • “Take in notes in the form of a ‘to do list.’ Take actionable notes.”
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