The $300,000 Superfan System To
BUILD YOUR MUSIC BRAND AND CREATE A SUSTAINABLE AND PROFITABLE MUSIC BUSINESS FOR YEARS TO COME
Are You Looking...
…for a music marketing system you can follow?
…long-term plan you can scale for the next 6 months, 10 months, 12 months, and beyond?
…to create a profitable online source of music revenue that is consistent and scalable?
If you said YES to one of those questions, then I have another question for you…
Why are you here right now?
Chances are you’re here because...
- You hate selling and don’t want to feel like a snake oil salesman
- You’re very uncomfortable with promoting yourself & your music
- You’re having a hard time getting online traction, despite spending what feels like hours on social media everyday
- Frustrated by not having a proper road map on how to do digital marketing for music
- You're tired of not making money from your music!
- You’re dead serious about making music your full-time career (if it’s not already)
- You’re dead serious about adding more revenue streams to your music business
- You’re dead serious about scaling your business
Who Am I?
I’m not world famous, I’m a recording artist.
I stay home and homeschool my five kids, and I run my music business, and now I’m also a coach (which I’m almost as passionate about as my music).
And somehow, being a normal, non-famous, non-supermodel, average songwriter, I’ve been able to do very well and live a comfortable life.
I’m making multiple 6-figures annually from my online music business. About 70% comes from physical music and merchandise, and the other 30% comes from digital music sales & royalties (these numbers look different for everyone).
I love what I do, I love making music for my fans, and I love making a great income from my music.
Was this a fluke?
Was I at the right place at the right time?
If I could, I would jump up and down right now to tell you Heck. NO!!
None of it was chance or fate.
I simply followed digital marketing practices that work.
I knew they would work for me because they work in any other business and every industry imaginable.
The problem is that digital marketing like E-commerce, Email marketing & Facebook Ads become pretty awkward when you try to translate it for music.
It's art, afterall.
That meant I had to not only learn the concepts and principles, I also had to do an insane amount of testing to try and make it seamless.
Over the last few years between SMA and my music business I’ve spent over a MILLION dollars in Facebook ads alone!
You can bet I learned a thing or two about marketing and what works and doesn’t work…
I want you to take your time and think through these seriously.
How many sales per month are you currently making right now?
How many sales per month do you WANT to be making?
What is the annual amount that adds up to?
What would it mean to you to be making those sales consistently?
What will life look like when you add that annual income every year?
How are you going to get there?
Don’t read past this point unless you have clear answers to those questions.
Let’s say you’re qualified to use the Fan Funnels I’ve built...
...which generated $500,000 in music revenue in the past 2 years
... and say you use my system, and 12 months from now you made an extra 30-50k...
... and it took an investment of 10K dollars (which my program is nowhere near)...
...would that be a good or bad investment?
If you want those kinds of results, and you’re ready to use a complete digital marketing system to build a complete Fan Funnel, then you might be ready for The Superfan System Elite program.
Ok, what is the strategy?
I like to call it a recipe.
You need the right ingredients, and you need to mix them in the right order.
The recipe is called the ABC Method.
The bottom line is you can’t get more music sales unless you first attract NEW people, consistently and pretty aggressively.
They need to know you exist!
We do this by starting with HIGHLY TARGETED ADS. Not boosted posts - HELL NO (that’s a surefire way to flush your money down the toilet).
Did you know there are over 2000 filters in Facebook’s advertising platforms?? 2,000!!!
This means you have the ability to directly target your exact SuperFan with your music ads.
For example, I can show my ads to 25-30 Year old Males in Ireland who watch Game of Thrones and Vikings and also love Celtic Metal bands, eat Taco Bell, and play The Elder Scroll video games.
Suddenly it doesn’t matter that I’m not making pop music, because I’m able to zero in on the exact fan avatar who would fall in love with my music instantaneously!
I will teach you how to target your ideal fan by geographical area, interests, hobbies, niches, culture, movies, TV shows, books, games, other similar bands, and much more.
We will get your music EXPOSURE to the thousands of NEW potential fans within ONE WEEK of you being in the program.
Specifically, we want to build your email list.
And I don’t mean a few people here and there.
I mean… we build it aggressively!
Most people have no idea what an ASSET an email list is.
It’s literally digital real estate.
Did you know that if you go to sell a company, having an active email list actually increases the valuation?
Do you have an email list of fans right now?
Are they buying from you?
In The Superfan System Elite, you’ll build a huge email list of raving fans you can market to 365 days a year.
This is really the foundation of building any 6-figure music business.
I always joke with musicians...do you earn royalty checks through Likes, Shares & Comments?
Ha! No! You earn new sales through new SUPERFAN LEADS.
Would you rather have 1,000 followers, 1,000 likes, 1,000 comments on Facebook…
Or...100 potential superfans with names, emails, phone numbers, and physical addresses?
We GIVE YOU ALL THE AD CAMPAIGNS to place on Facebook.
Not only will we show you how to target your perfect Superfans,
we’ll tell you EXACTLY what the ads need to say.
When I talked about the $1 Million I’ve spent on ads...
Those will be the same ads you are going to be running!
They’re tested and they work.
The reason I’ve had success is because I keep things really, really simple.
The key to success on Facebook is to stay focused on the ONE thing that is profitable.
What do you feel like is the ONE THING that gets you paid as a musician (on Facebook)? New fans? More likes?
What makes you money… is RELEVANCY.
The right music, the right ad, the right emails, the right offer, the right ad campaigns at the right time.
This makes you relevant to your potential fans!
You attract new fans using the targeting we give you from years of experience and testing.
You build a list of those new fans using the exact ad campaigns we give you.
You convert those fans to SUPERFANS who buy from you, sometimes even the same day as discovering you.
THE SUPERFAN SYSTEM ELITE IS A
4 Pillar Program
The Learning Center
Imagine logging in, sitting at your desktop, going through each video lesson, step by step, learning exactly how to build your own fan funnel…. Pressing the buttons, and seeing results!
It’s very methodical and each lesson builds upon the previous 7 kick-ass modules to take you from barely making any sales, to consistently getting new fans and new music sales every month.
I will walk you through my formula for…
- Creating a real business plan and revenue goal
- Identifying and Crafting your Artist Brand
- Website Optimization and Makeover!
- Attracting new superfans every single day worldwide
- Building your superfan email list using proven opt-in techniques
- Converting your email list into paying superfans
- Creating effective FB ads - even if you’re just starting out
- How to optimize your website & shop for more sales
- How to add a lucrative e-commerce element to ramp things up!
- Building a music brand you can scale
You will go through these steps for about 30 minutes a day.
On average, new potential superfans come in within 24 hours of launching your first ad.
Could you dedicate 30 minutes per day if you did it on your own schedule, whenever you wanted?
I’ve put together several promotional campaigns for you in the training that you get to literally COPY and PASTE! This includes:
- Video Ad Campaign to Attract brand new fans
- Build Your Email List Campaign
- Build Your Warm Audience Campaign
- Launch Your Album or Crowdfunding Campaign
- Retargeting Web & Shop Visitors Campaign
We also train
- Budgeting & Business - How to Make Sure You’re Profitable
- Following Up With Your Fans Regularly
- Branding and Online Presence
- Website Optimization to Make More Money
Essentially, you’re learning how to build a real music business.
EVERYTHING YOU NEED is in Pillar 1, the Fan Funnel Launch Center. This is my blueprint. It’s what works in millions of other profitable businesses.
All you have to do is show up for 30 minutes a day.
Can you see yourself following the blueprint? Logging into your account, watching the lessons, doing the work, and getting results?
Weekly, Hands-on Coaching
Is support and coaching critical for you to maximize your Fan Funnel success?
If you could interact with other musicians who are selling 1k, 2k, and 5k a month on Facebook and learn how they are getting consistent music sales, would that be helpful for you?
Good news. We have the world's most top-notch mastermind of musicians doing just that!
We're all on Facebook, so we've got a private elite group waiting to welcome you to the family.
Now we don’t just provide full-time support, we also coach you the whole way.
We host weekly coaching calls for you and our other elite students (Q&A sessions, hot seats, funnel reviews, etc.)
- You also get access to previously recorded coaching calls, so you don’t miss anything important.
- We can review your ads before you launch them, troubleshoot with our experts, and tweak to make them more profitable!
- I share with you my newest ad campaigns, tricks and secrets of the trade in real time
- When your Fan Funnel isn’t going as planned, we help you troubleshoot to locate exactly how to fix it
Meet your new coaches
That’s me! I’m your main head coachand my expertise is in strategy, e-commerce, FB ads, copywriting, and general business practices.
Your mindset coach! One of the most important coaches you’ll need if you really want to scale your music business. He’ll help you break through all your self doubt, and any issues that arise. He’s also an expert in branding.
Our Website coach! She’s our resident expert at all things website design, branding, WordPress, Squarespace, and tech! She’ll even review your website in the hot seat.
Our favorite Facebook Ads strategist. She’s personally run & managed our ads at SMA, and is a leading expert in the latest strategies.
Not only do you get the systems and processes to build a profitable online music business, you also get the incredible support system and FOUR coaches to help you through the journey!
We’re giving you everything you need...a complete system.
ABC = Attract, Build, & Convert training in Pillar 1
Access to Full-Time Support in Pillar 2
Live and Recorded Coaching with FOUR COACHES in Pillar 3
And our Tech Vault to help you automate your Fan Funnel in Pillar 4
If you and I were to work together and I helped you do all of this one-on-one, it would cost 10k per month and take a few months to get everything up and running. In addition to that, if you were to also hire our Website coach, our Mindset coach, and our Facebook coach for weekly consultations, it would cost an additional $500 per week for each coach.
Basically, to get this level of training, accountability and support, it’s very expensive. You’re looking upwards of $40,000.
Honestly, that’s still a good deal compared to what we’ve spent on our education. I’ve spent $250,000+ to learn everything I know about marketing, business, and scaling any operation between coaches, mentors, and educational programs.
DON'T WORRY - I’M NOT GOING TO CHARGE THAT.
Rather than ME doing this for you, I want to EMPOWER you to do this for yourself, so you don’t have to rely on anyone.
“Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime.”
The other reason I want you to learn all this yourself is because you canliterally build ANY kind of business with these systems.
If you change your mind about music and decide to sell homemade cookies, or ugly Christmas sweaters…..
You could literally build a 7-figure business with the skills you’ll learn.
I know, because these are the EXACT same principles we’ve used to build a multiple-million dollar business.
For all I know, you could learn all this stuff and then put ME out of business with the knowledge you’ll have and the person you’ll become.
You’ll treat this program just like an accredited university program, and come out the other side a new person with new skills and a WHOLE lot of new opportunity.
Who should join (and who shouldn't)
Before you get too excited, let's get clear about who is qualified for this program.
NOTE: we do not let everyone in. Not everyone is ready for this intensive mentorship, and that's ok.
DO NOT JOIN IF
- You don't have any recorded music to sell (an EP will work - but you need music ready).
- You aren't ready to invest in Facebook ads and have at least a small monthly budget ($100+)
- You're not sure if your music is good (ask your friends/family/fans for their HONEST OPINION if you're not sure)
- You're not ready to FOLLOW A PLAN EXACTLY
- You quit easily
- If you're a whiner, complainer, or tire-kicker
DO JOIN IF
- Your music is AWESOME.
- Your recording quality is good, and the music is already validated by your fans and networks.
- You have music ready to sell (Physical CDs, Vinyl, EP)
- If you're about to launch an album within 3-6 months
- You're ready to master digital marketing: E-commerce, Branding, Website, Email Marketing, Landing Pages, Facebook Ads, etc.
- You NEED some direct coaching and input from experts
- You NEED accountability
- You NEED a community of others just like you learning and figuring this out
- You're ready to commit to this for the LONG TERM and not expecting overnight results
If you pass the test, then below are your tuition options.
This is much cheaper than a marketing degree, and yet you'll learn everything you need to successfully market ANYTHING, especially your music for the long haul!